What is a market oriented real estate development process?

The market approach to development and construction is based on a deep understanding of the target customer needs and wants. Thus, real estate development complements and builds on valuable market gaps and rewarding demand generators. It answers to actual demand and not general needs.

Accordingly, the market-oriented real estate development approach develops properties around a customer who is willing and able to pay. The market approach identifies when, where, and how the customer wants to buy the end product. Thus it responds to market realities and stable, sizable, long term trends.

By adopting this approach, developers get their reward through lower CAPEX and OPEX and much higher returns due to faster absorption and more significant penetration rates.

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Identity untapped market gaps and rewarding demand generators

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Align the entire real estate development value chain on unified targets to reduce your OPEX and CAPEX

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Build your value proposition around the target market segment's aspirations and expectations

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Implement a targeted marketing and communication strategy

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